Goodyear run flat tires1/19/2024 ![]() In 2012 the Goodyear Driving Academy was launched - an interactive online programme that taught children about road safety, emphasising the Highway Code. Goodyear especially wants to reduce the number of road accidents amongst 16-24-year-olds, the leading killer of people in this age group. ![]() Goodyear has a keen passion for safety and creating a safer environment for road users. Goodyear is renowned for its breakthrough inventions, firsts and groundbreaking improvements, and is often at the forefront of advances in new tyre technology. Today, Goodyear is a leading tyre company, with reported annual sales of more than $15 billion. It was felt Mercury embodied many of the characteristics of the Goodyear brand. Its iconic winged-foot logo was inspired by a statuette of the Roman god Mercury in Seiberling's home. Founded in 1898 by Frank Seiberling, the Goodyear Tire & Rubber Company has become one of the most globally renowned tyre manufacturers.
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